The FIAT, after years of proximity to the world of football with Juventus, will become official sponsor of the Italian national team, with a double purpose.
Surely one of them is to give visibility to the brand in view of future events such as the 2012 European and World Football cups in 2014, while the other one is to point out the Italian membership of the house.
Also because of the World Cup in Brazil everything will be even more strategic, due to the strong interests that FIAT has in the yellow-green country.
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