The Barca excoach and led the campaign "Come to the Mini, come to see the Barça are looking to encourage attendance at home games of the subsidiary.
For the second consecutive year, FC Barcelona has launched a communication action to promote the games Barça B in the Miniestadi . In this case, the former player and former Barca coach Carles Rexach is the protagonist of the graphic campaign to promote attendance of members and fans of reserve team matches. The message is clear and direct: 'Come to the Mini, come to see the Barça' . Thus, we want to create an emotional bond between the subsidiary and the first team, especially now that many of the Barca players have been through the youth ranks.
The campaign starts this week, now that the team Eusebio Sacristan consecutive games played at home against Xerez , this Sunday (7:45 p.m.), and against Huesca , next Saturday, day 28 (18 hours).
The campaign includes television spots, radio spots, print ads and social networking presence, with the participation of Carles Rexach. The former coach, who in his time as a player also played for the reserves, then FC Barcelona, uses arguments to convince football fans to go see the Barça B: "The future of this great team that trains Guardiola is now in the Miniestadi. " "Partners can enjoy a high level soccer players and we will soon see at the Camp Nou, sure" says Rexach.
The invitation from the fans Charly Rexach, surrounded by groups from the same tier of the Mini, is a guarantee that what fans see on the lawn will be a quality show with a record one hundred percent football club. The goal is to get a warmer environment in the stands and improve Miniestadi assistance, which currently has an average of 3,500 spectators per game.
It should be remembered that access to Miniestadi is free for members of FC Barcelona, which also can buy three tickets for the price of 5 euros. Children under 7 years also have free entry to 12 years can access Miniestadi entry free with an adult. For the rest of the general public can buy tickets from 8 euros (category B games) to 15 (Category A).
To spread this season, FC Barcelona also has the strong presence it has on social networks. In little over a year, about 55,000 people follow the Barça B on Facebook ( www.facebook.com / FCBarcelonaB ) and more than 40,000 do through Twitter ( www.twitter.com / FCBmasia ).
Rexach's opinion
"It is showing that the first team and, especially Pep account with them and is showing that they are top players. I invite people to discover not when they reach the first team. I like that, they can , go see this team in the Mini also works wonders why football terms. " (via FCBarcelona.cat)
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